Deconstructed Camouflage: LimoLand Edition

By now we could easily call camouflage the print that keeps on giving - it's so generous you guys! And we loove generous.
I don't want to sound like I'm beating a dead horse, but this horse is so not dead - not yet anyway. What's more, the proof is in the sartorial pudding. Over the past couple of seasons we've seen camouflage pop-up everywhere (Dries, Yohji, Comme des Garçons). It's no longer just about making obvious military statements - we're now talking tailored perfection and understated details - hints even. In terms of modern menswear camouflage has become a bona fide trend. A brief glance at style.com will demonstrate a recent history that arguably began at Dries van Noten, and now manifests itself everywhere including the genius (and impeccably curated) accessories, coats and trousers at Valentino. It was a thing, it is a thing and its going to remain, a thingI mean, I've argued its case on so many occasions perhaps I should re-name this blog Mr Camouflage?

I suppose you either wear camouflage or you don't - kind of like the bow tie thing. Perhaps the focus should be, "are you a camouflage wearer" or rather, "what's the psyche of a camouflage(er)?". It just seems you're either so into it, or so completely and utterly against it. Who knows. But what I do know is this: NYC-based brand LimoLand makes one seriously good shirt. Essentially the deconstructed camo-print screams fun and remains fitted (a very hot commodity indeed). The whole thing is vibrant in an unoffensive way - all while retaining the potential to be completely sophisticated, especially when worn under a blazer or tucked. It also helps that LimoLand has named the print 'Fun Green'.   

Alexander Atkins, wearing a camouflage LimoLand shirt and Gucci sunglasses, photographed by Aleksander Tyszka in San Francisco.